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escaping grid data

I load my grid from xml I wrap text in cdata
For example
gridData = '<rows><row id="23_0"><cell><![CDATA[a'b]]></cell></row></rows>'

When I load grid I use
mygrid_#{group.id}.parse(gridData);

This code fails because of special char ' . How do I handle javascript special char? The following doesn't seem to work.
mygrid_#{group.id}.parse(encodeURIComponent(gridData));

>>How do I handle javascript special char? 
The char is not really special , it just breaks the data setting line

Will not work
gridData = '<rows><row id="23_0"><cell><![CDATA[a'b]]></cell></row></rows>'

Will work
gridData = "<rows><row id='23_0'><cell><![CDATA[a'b]]></cell></row></rows>"